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Reimagining Kimbugak for Contemporary Lifestyles

01.

What is Kimbugak

Kimbugak is a traditional Korean seaweed snack made by spreading sticky rice paste on dried seaweed and frying it until crisp. Known for its light texture and savory flavor, it has been a beloved home-style treat for generations.

02.

What Makes VASAK Unique

VASAK combines premium, gluten-free ingredients with a healthy, modern twist. Its stick shape and unique toppings like lotus root and cherry tomatoes create a fresh take on Kimbugak, distinct from traditional styles.

03.

The Meaning of VASAK

The name VASAK comes from "바삭," the Korean word for crispiness, reflecting the texture and joy of enjoying this modern interpretation of traditional craftsmanship.

VASAK Lineup

VASAK is launching three unique Kimbugak flavors—Lotus Root & Sesame, Asian Spice Blend & Peanut, and Cherry Tomato & Basil—in December 2024. Additional flavors featuring ingredients like pistachio and burdock root are already in development, expanding the lineup for the future.

This flavor pairs the earthy taste of lotus root with the nutty aroma of sesame, offering a light and crispy twist on traditional Korean ingredients.

Lotus Root & Sesame

Spicy chili and Asian herbs come together with roasted peanuts to create a bold and dynamic flavor that caters to adventurous eaters.

Asian Spice Blends & Peanut

The sweet and tangy flavor of cherry tomatoes combined with the distinctive aroma of basil creates a unique and refreshing taste experience.

Cherry Tomato & Basil

VASAK Heritage: Tradition Reinvented

VASAK’s story began with Lena, a food director who inherited a Kimbugak recipe passed down through three generations. Her mother-in-law, Haeran, had learned the traditional method from her own mother, Inhoon, who mastered the art of crafting Kimbugak.

To create a healthier snack for her son, Haeran enhanced the recipe with ingredients like shiitake mushrooms, lotus root, burdock root, and shrimp powder, adding rich flavors and nutritional value.

Building on this legacy, Lena modernized the recipe. She introduced a convenient stick-shaped design and boldly used key ingredients as toppings, giving the snack a fresh, contemporary appeal while staying true to its roots.

Through the dedication of Inhoon, Haeran, and Lena, VASAK brings a bold, modern twist to a classic Korean tradition.

VASAK Preview in Paris

December 2024