Reimagining Kimbugak for Contemporary Lifestyles
01.
The Origin of a Delicacy
Born from Korea’s royal culinary heritage, gim bugak is a delicacy made by brushing glutinous rice paste onto seaweed, drying it, and lightly frying to a crisp. Originating in Namwon, it was once served only to the royal court and noble families — a symbol of care, patience, and quiet refinement.
02.
Handmade with the Finest
VASAK is crafted entirely by hand, using premium seaweed harvested from Korea’s clean southern waters and glutinous rice sourced from Namwon. Each layer is brushed, dried, and fried with precision — preserving the natural flavors and creating a crisp that embodies purity, texture, and depth.
03.
Tradition Reimagined
Honoring its roots while embracing modern sensibilities, VASAK reinterprets gim bugak as a contemporary culinary experience. Through refined flavors and thoughtful design, it transforms a time-honored craft into a snack of culture — where Korean heritage meets global taste.